Splice


In the digital age, anyone can get into sound making. Splice sees this as an opportunity rather than something to be gatekept, so they needed a campaign that showed their passion for sound and desire to inspire artists seeking sonic roots. I led the creative team to create compelling campaign videos, social assets, and the campaign webpage. By curating image and video to Splice’s sound playground, we leaned into the synesthesia experience of music culture where audio, visual, and typography all play loudly. Without the budget to shoot a video, we spliced, chopped, and glitched found stock to mimic the feeling of audio-making, which could then be remixed into genre-defying assets that invite curious minds and ears into the Splice playground.